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Wireless Carriers Are Winning 5G Customers for the Wrong Reason

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Wireless Carriers Are Winning 5G Customers for the Wrong Reason

Even before the country’s two largest wireless carriers reported strong quarterly results this week, Morgan Stanley had a bit of cold water to splash.

The investment bank published the results of its ninth annual broadband and wireless survey on Monday. Among the findings were that only 4% of respondents cited “innovative technology” such as 5G as an important factor in their choice of service. That number was unchanged from the previous year’s survey—despite an unremitting onslaught of marketing from wireless carriers and device makers for the next-gen wireless standard.

Source: WSJ


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